The heart behind Rayna

Hi, I’m Fatima, the heart (& the slightly chaotic brain) behind Rayna.

Beyond being a founder, I’m also a mom of two and here’s a little secret I’ll let you in on — if I wasn’t in fashion, I’d probably be in interiors. It’s my guilty pleasure. In the five minutes of free time I get( a rare guest, btw ) I’m usually knee-deep in Pinterest boards, planning corners of homes that exist only in my head. And when my brain finally checks out, you’ll usually find me binge-watching K-dramas. Because nothing says “slow living” like subtitles at 2 a.m.

Anyways, Rayna was born with one simple mission: to make clothes you actually want to live in. Not the one-hit-wonder kind of outfits that look good for five minutes and then disappear into the back of your closet. Nope.

Rayna is for real life; the errands, the surprise coffee plans, the hosting-chai-for-friends afternoons & yes, even just lying-on-the-floor doing absolutely nothing kinda scenes (don’t fight me, those are valid plans).

And because real life deserves a little romance, Rayna stays loyal to its love language: hand embroideries. They’re what make Rayna, Rayna. My personal obsession and now, unapologetically, Rayna’s trademark. 

Welcome to my world, welcome to Rayna! <3